Publicaciones en las que colabora con Marta Rey-García (34)

2024

  1. Social innovation in non-profit organizations: a measurement scale

    Innovation: The European Journal of Social Science Research, Vol. 37, Núm. 1, pp. 4-32

2023

  1. Volunteer omnichannel behavior in nonprofit organizations: Key antecedents and implications for management

    Nonprofit Management and Leadership, Vol. 34, Núm. 2, pp. 433-463

2022

  1. Downward accountability to beneficiaries in social enterprises: do partnerships with nonprofits boost it without undermining accountability to other stakeholders?

    Review of Managerial Science, Vol. 16, Núm. 5, pp. 1533-1560

  2. When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes

    International Review on Public and Nonprofit Marketing, Vol. 19, Núm. 4, pp. 763-780

2021

  1. Bibliometric map of literature on donation-based crowdfunding for charitable causes

    Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 323-333

  2. Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

    Public Relations Review, Vol. 47, Núm. 4

  3. Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework

    Voluntas, Vol. 32, Núm. 2, pp. 288-302

2020

  1. Plataformas digitales de crowdfunding solidario y marketing social: El caso de ‘Microdonaciones’ a estudio

    Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 145-156

2019

  1. Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors

    CIRIEC - España. Revista de economía pública, social y cooperativa, Núm. 95, pp. 119-141

  2. Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms

    Lecture Notes in Electrical Engineering

  3. Social interactions between non-profit organization and key stakeholders: Using an omni-channel communication strategy influence on the loyalty of episodic volunteers?

    Iberian Conference on Information Systems and Technologies, CISTI

  4. The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

    Management for Professionals (Springer Nature), pp. 171-181

2018

  1. La omnicanalidad en las organizaciones no lucrativas : estado de la cuestión

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 57-78

  2. Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms

    Iberian Conference on Information Systems and Technologies, CISTI

  3. To Found or to Fund? Comparing the Performance of Corporate and Noncorporate Foundations

    Nonprofit and Voluntary Sector Quarterly, Vol. 47, Núm. 3, pp. 514-536

2017

  1. Análisis multidimensional del concepto de innovación social en las organizaciones no lucrativas españolas. Evidencias prácticas

    Revista española del tercer sector, Núm. 36, pp. 23-48

  2. Back to Basics: Revisiting the Relevance of Beneficiaries for Evaluation and Accountability in Nonprofits

    Nonprofit Management and Leadership, Vol. 27, Núm. 4, pp. 493-511

  3. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations: Consequences for nonprofit performance and moderators

    Business Research Quarterly, Vol. 20, Núm. 2, pp. 112-123

  4. El sector fundacional español. Impacto actual y retos de futuro

    Boletín de estudios económicos, Vol. 72, Núm. 220, pp. 55-71

  5. Lights and shadows of business-nonprofit partnerships: The role of nonprofit learning and empowerment in this ethical puzzle

    Sustainability (Switzerland), Vol. 9, Núm. 8