Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing

  1. Mato-Santiso, V.
  2. Rey-García, M.
  3. Sanzo-Pérez, M.J.
Revista:
Public Relations Review

ISSN: 0363-8111

Año de publicación: 2021

Volumen: 47

Número: 4

Tipo: Artículo

DOI: 10.1016/J.PUBREV.2021.102074 GOOGLE SCHOLAR