Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing
- Mato-Santiso, V.
- Rey-García, M.
- Sanzo-Pérez, M.J.
Zeitschrift:
Public Relations Review
ISSN: 0363-8111
Datum der Publikation: 2021
Ausgabe: 47
Nummer: 4
Art: Artikel
