Analysis of the role of complaint management in the context of relationship marketing
- Álvarez, L.S.
- Casielles, R.V.
- Martín, A.M.D.
ISSN: 0267-257X, 1472-1376
Argitalpen urtea: 2011
Alea: 27
Zenbakia: 1-2
Orrialdeak: 143-164
Mota: Artikulua
Aldizkaria:
Journal of Marketing Management