Analysis of the role of complaint management in the context of relationship marketing
- Álvarez, L.S.
- Casielles, R.V.
- Martín, A.M.D.
ISSN: 0267-257X, 1472-1376
Year of publication: 2011
Volume: 27
Issue: 1-2
Pages: 143-164
Type: Article
Journal:
Journal of Marketing Management