MARIA LETICIA
SANTOS VIJANDE
Catedrática de Universidad
Publicaciones (137) Publicaciones de MARIA LETICIA SANTOS VIJANDE
2024
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Sensory versus personal environment as antecedents of the creative food tourism experience
International Journal of Hospitality Management, Vol. 118
2023
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How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Organizational capabilities and institutional pressures in the adoption of circular economy
Journal of Business Research, Vol. 161
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Current Psychology, Vol. 42, Núm. 15, pp. 12711-12727
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Unlocking the flow experience in apps: Fostering long-term adoption for sustainable healthcare systems
Psychology and Marketing, Vol. 40, Núm. 8, pp. 1556-1578
2022
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Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value
Journal of Retailing and Consumer Services, Vol. 66
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Key capabilities for frugal innovation in developed economies: insights into the current transition towards sustainability
Sustainability Science, Vol. 17, Núm. 1, pp. 191-207
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Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists
British Food Journal, Vol. 124, Núm. 2, pp. 406-429
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Role of innovation and architectural marketing capabilities in channelling entrepreneurship into performance
Journal of Innovation and Knowledge, Vol. 7, Núm. 2
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Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020
International Journal of Contemporary Hospitality Management, Vol. 34, Núm. 8, pp. 3029-3064
2021
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Aplicaciones y beneficios de la realidad aumentada en el retail
Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 117-137
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Key drivers of innovation capability in hotels: implications on performance
International Journal of Hospitality Management, Vol. 94
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Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
Technological Forecasting and Social Change, Vol. 165
2020
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Harnessing innovation success in hotels: the interplay among key drivers of new service performance
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 9, pp. 2757-2776
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La innovación post-covid19: el auge de los mercados “low-end”, la sostenibilidad y la circularidad
El marketing ante los nuevos retos sociales y de mercado: Homenaje al profesor Rodolfo Vázquez Casielles (Editorial Universitaria Ramón Areces), pp. 231-251
2019
2018
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Aplicación de la Gestión de Calidad Total en el gobierno local y su repercusión en la Dirección Estratégica urbana: el caso de San Sebastián
Revista de estudios regionales, Núm. 112, pp. 67-103
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Co-creation with clients of hotel services: the moderating role of top management support
Current Issues in Tourism, Vol. 21, Núm. 3, pp. 301-327
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Language tourism: The drivers that determine destination choice intention among U.S. students
Tourism Management Perspectives, Vol. 27, pp. 125-135
2017
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Implicaciones del marketing interno en el éxito de los nuevos servicios
Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor (Oviedo : Cátedra Fundación Ramón Areces de Distribución Comercial, D.L. 2017), pp. 49-72