How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support

  1. Pascual-Fernández, P.
  2. Santos-Vijande, M.L.
  3. Gómez-Rico, M.
  4. López-Sánchez, J.Á.
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Year of publication: 2023

Volume: 36

Issue: 2

Type: Article

DOI: 10.1080/1331677X.2023.2172740 GOOGLE SCHOLAR lock_openOpen access editor