How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support
- Pascual-Fernández, P.
- Santos-Vijande, M.L.
- Gómez-Rico, M.
- López-Sánchez, J.Á.
Aldizkaria:
Economic Research-Ekonomska Istrazivanja
ISSN: 1331-677X
Argitalpen urtea: 2023
Alea: 36
Zenbakia: 2
Mota: Artikulua