How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support
- Pascual-Fernández, P.
- Santos-Vijande, M.L.
- Gómez-Rico, M.
- López-Sánchez, J.Á.
Journal:
Economic Research-Ekonomska Istrazivanja
ISSN: 1331-677X
Year of publication: 2023
Volume: 36
Issue: 2
Type: Article