PRIMITIVA
PASCUAL FERNANDEZ
Profesora Contratada Doctora
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Universidad de Extremadura
Badajoz, EspañaPublications in collaboration with researchers from Universidad de Extremadura (8)
2023
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How to achieve excellence in the new service development process: the role of innovative culture, market orientation and management support
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
2021
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Key drivers of innovation capability in hotels: implications on performance
International Journal of Hospitality Management, Vol. 94
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Service innovation management in a modern economy: Insights on the interplay between firms’ innovative culture and project-level success factors
Technological Forecasting and Social Change, Vol. 165
2020
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Harnessing innovation success in hotels: the interplay among key drivers of new service performance
International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 9, pp. 2757-2776
2018
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Co-creation with clients of hotel services: the moderating role of top management support
Current Issues in Tourism, Vol. 21, Núm. 3, pp. 301-327
2016
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Factores organizativos clave para el desarrollo de la capacidad innovadora en el sector servicios
Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 125-150
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Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 925-926
2013
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Involucración del alumno en el proceso de aprendizaje a través de una experiencia "b-learning"
Innovación docente universitaria en entornos de aprendizaje enriquecidos: I Jornadas Internacionales de Innovación Docente Universitaria en Entornos de Aprendizaje Enriquecidos. Libro de actas