Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry

  1. Pascual-Fernández, P.
  2. López-Sánchez, J.Á.
  3. Reynoso, J.
  4. Santos-Vijande, M.L.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173 2363-6165

Year of publication: 2016

Pages: 925-926

Type: Book chapter

DOI: 10.1007/978-3-319-29877-1_183 GOOGLE SCHOLAR