Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry
- Pascual-Fernández, P.
- López-Sánchez, J.Á.
- Reynoso, J.
- Santos-Vijande, M.L.
Colección de libros:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Ano de publicación: 2016
Páxinas: 925-926
Tipo: Capítulo de libro