Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel Industry
- Pascual-Fernández, P.
- López-Sánchez, J.Á.
- Reynoso, J.
- Santos-Vijande, M.L.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2016
Pages: 925-926
Type: Chapitre d'ouvrage
