The relationship of corporate social responsibility on digital platforms, electronic word-of-mouth, and consumer-company identification: An application of social identity theory
- Ma, R.
- Cherian, J.
- Tsai, W.-H.
- Sial, M.S.
- Hou, L.
- Álvarez-Otero, S.
Revue:
Sustainability (Switzerland)
ISSN: 2071-1050
Année de publication: 2021
Volumen: 13
Número: 9
Type: Article