The relationship of corporate social responsibility on digital platforms, electronic word-of-mouth, and consumer-company identification: An application of social identity theory
- Ma, R.
- Cherian, J.
- Tsai, W.-H.
- Sial, M.S.
- Hou, L.
- Álvarez-Otero, S.
Journal:
Sustainability (Switzerland)
ISSN: 2071-1050
Year of publication: 2021
Volume: 13
Issue: 9
Type: Article