Antecedents of the difference in perceived risk between store brands and national brands
- Mieres, C.G.
- Martín, A.M.D.
- Gutiérrez, J.A.T.
ISSN: 0309-0566
Année de publication: 2006
Volumen: 40
Número: 1-2
Pages: 61-82
Type: Article
ISSN: 0309-0566
Année de publication: 2006
Volumen: 40
Número: 1-2
Pages: 61-82
Type: Article