Antecedents of the difference in perceived risk between store brands and national brands

  1. Mieres, C.G.
  2. Martín, A.M.D.
  3. Gutiérrez, J.A.T.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2006

Volume: 40

Issue: 1-2

Pages: 61-82

Type: Article

DOI: 10.1108/03090560610637310 GOOGLE SCHOLAR
Data source: Scopus