Antecedents of the difference in perceived risk between store brands and national brands

  1. Mieres, C.G.
  2. Martín, A.M.D.
  3. Gutiérrez, J.A.T.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2006

Alea: 40

Zenbakia: 1-2

Orrialdeak: 61-82

Mota: Artikulua

DOI: 10.1108/03090560610637310 GOOGLE SCHOLAR
Datuen iturria: Scopus