How Value Creation and Relationship Quality Coalignment Affects a Firm’s Performance: An Empirical Analysis
- Sánchez, J.Á.L.
- Santos-Vijande, M.L.
ISSN: 1540-7039, 1046-669X
Année de publication: 2015
Volumen: 22
Número: 3
Pages: 214-230
Type: Article
Revue:
Journal of Marketing Channels