How Value Creation and Relationship Quality Coalignment Affects a Firm’s Performance: An Empirical Analysis

  1. Sánchez, J.Á.L.
  2. Santos-Vijande, M.L.
Journal:
Journal of Marketing Channels

ISSN: 1540-7039,  1046-669X

Year of publication: 2015

Volume: 22

Issue: 3

Pages: 214-230

Type: Article

DOI: 10.1080/1046669X.2015.1071592 GOOGLE SCHOLAR
Data source: Scopus