How Value Creation and Relationship Quality Coalignment Affects a Firm’s Performance: An Empirical Analysis

  1. Sánchez, J.Á.L.
  2. Santos-Vijande, M.L.
Aldizkaria:
Journal of Marketing Channels

ISSN: 1540-7039 1046-669X

Argitalpen urtea: 2015

Alea: 22

Zenbakia: 3

Orrialdeak: 214-230

Mota: Artikulua

DOI: 10.1080/1046669X.2015.1071592 GOOGLE SCHOLAR