Administración de Empresas
Departamento
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Texas A&M University System
College Station, Estados UnidosPublicaciones en colaboración con investigadores/as de Texas A&M University System (2)
2023
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Current Psychology, Vol. 42, Núm. 15, pp. 12711-12727
2018
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Language tourism: The drivers that determine destination choice intention among U.S. students
Tourism Management Perspectives, Vol. 27, pp. 125-135