Publikationen in Zusammenarbeit mit Forschern von Texas A&M University System (2)

2023

  1. The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

    Current Psychology, Vol. 42, Núm. 15, pp. 12711-12727

2018

  1. Language tourism: The drivers that determine destination choice intention among U.S. students

    Tourism Management Perspectives, Vol. 27, pp. 125-135