Publicaciones en colaboración con investigadores/as de Universidad Pública de Navarra (3)

2021

  1. Leveraging analytics to produce compelling and profitable film content

    Journal of Cultural Economics, Vol. 45, Núm. 2, pp. 171-211

2018

  1. Can emerging markets tilt global product design? Impacts of chinese colorism on hollywood castings

    Marketing Science, Vol. 37, Núm. 3, pp. 356-381

2017

  1. Raiders of the lost ark: A European market for European movies?

    Enhancing Participation in the Arts in the EU: Challenges and Methods (Springer International Publishing), pp. 171-189