Publications in collaboration with researchers from Universidad Pública de Navarra (3)

2021

  1. Leveraging analytics to produce compelling and profitable film content

    Journal of Cultural Economics, Vol. 45, Núm. 2, pp. 171-211

2018

  1. Can emerging markets tilt global product design? Impacts of chinese colorism on hollywood castings

    Marketing Science, Vol. 37, Núm. 3, pp. 356-381

2017

  1. Raiders of the lost ark: A European market for European movies?

    Enhancing Participation in the Arts in the EU: Challenges and Methods (Springer International Publishing), pp. 171-189