LUIS IGNACIO
ALVAREZ GONZALEZ
Catedrático de Universidad
![Foto de Noelia](/img/nophoto.png)
Noelia
Salido Andrés
Publicaciones en las que colabora con Noelia Salido Andrés (9)
2022
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When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
International Review on Public and Nonprofit Marketing, Vol. 19, Núm. 4, pp. 763-780
2021
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Bibliometric map of literature on donation-based crowdfunding for charitable causes
Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 323-333
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Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework
Voluntas, Vol. 32, Núm. 2, pp. 288-302
2020
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Plataformas digitales de crowdfunding solidario y marketing social: El caso de ‘Microdonaciones’ a estudio
Experiencias docentes innovadoras de marketing público y no lucrativo en la era de la economía colaborativa (Ediciones de la Universidad de Oviedo), pp. 145-156
2019
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Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors
CIRIEC - España. Revista de economía pública, social y cooperativa, Núm. 95, pp. 119-141
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Nonprofit organizations at the crossroads of offline fundraising and social innovation: The influence of promoter behavior on the success of donation-based crowdfunding through digital platforms
Lecture Notes in Electrical Engineering
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The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Management for Professionals (Springer Nature), pp. 171-181
2018
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Nonprofit organizations at the crossroads of offline and online fundraising in the digital era: The influence of the volume of target beneficiaries on the success of donation-based crowdfunding through digital platforms
Iberian Conference on Information Systems and Technologies, CISTI
2016
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Museología para la innovación social: una experiencia de regeneración territorial en la periferia europea
Periférica: Revista para el análisis de la cultura y el territorio, Núm. 17, pp. 115-131