How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments

  1. de Pedraza, P.
  2. Suárez Álvarez, A.
  3. Vicente, M.R.
Journal:
International Journal of Market Research

ISSN: 2515-2173 1470-7853

Year of publication: 2024

Type: Article

DOI: 10.1177/14707853241292526 GOOGLE SCHOLAR