How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments
- de Pedraza, P.
- Suárez Álvarez, A.
- Vicente, M.R.
Zeitschrift:
International Journal of Market Research
ISSN: 2515-2173, 1470-7853
Datum der Publikation: 2024
Art: Artikel