Elementos potenciadores del 'engagement' de los jóvenes con narrativas proambientales

  1. del Moral Pérez, María Esther 1
  2. Bellver Moreno, María del Carmen 2
  3. Castañeda Fernández, Jonathan 1
  4. López-Bouzas, Nerea 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Revue:
Área abierta

ISSN: 1578-8393

Année de publication: 2022

Volumen: 22

Número: 3

Pages: 297-319

Type: Article

DOI: 10.5209/ARAB.83549 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Área abierta

Objectifs de Développement Durable

Résumé

This study analyzes the opinions of undergraduate students (N=296), -from Education and Communication degrees- on the educommunicative capacity of three pro-environmental storytelling, the emotions they generate, and the involvement they promote, identifying their engagement. The research is empirical, descriptive, non-experimental, exploratory and analytical. We analysed and compared the students' opinions collected after the viewing using the validated Assessment of Engagement with Proenvironmental Storytelling instrument. The results confirm that all promote a high engagement, prioritizing clear and proactive messages with testimonies whose protagonists facilitated the diffusion. They prefer the voice-over to prompt them to take actions that can be transformed into daily behaviours. Emotional appeal gains relevance to ensure pro-environmental commitment. The interest in environment among young people is evident. They demand guidelines to become involved in pro-environmental projects. In addition, it seems desirable to incorporate in their training contents and tools that allow them to create their own audiovisual proposals.