Choosing contracts to support ALFO strategy: Insights from comparing franchised and managed hotels

  1. Fernández-Barcala, M.
  2. González-Díaz, M.
  3. López-Bayón, S.
Aldizkaria:
Industrial Marketing Management

ISSN: 0019-8501

Argitalpen urtea: 2022

Alea: 105

Orrialdeak: 94-108

Mota: Artikulua

DOI: 10.1016/J.INDMARMAN.2022.05.015 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus