Choosing contracts to support ALFO strategy: Insights from comparing franchised and managed hotels

  1. Fernández-Barcala, M.
  2. González-Díaz, M.
  3. López-Bayón, S.
Journal:
Industrial Marketing Management

ISSN: 0019-8501

Year of publication: 2022

Volume: 105

Pages: 94-108

Type: Article

DOI: 10.1016/J.INDMARMAN.2022.05.015 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus