Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value

  1. Santos-Vijande, M.L.
  2. Gómez-Rico, M.
  3. Molina-Collado, A.
  4. Davison, R.M.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2022

Volume: 66

Type: Article

DOI: 10.1016/J.JRETCONSER.2022.102956 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus