Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value
- Santos-Vijande, M.L.
- Gómez-Rico, M.
- Molina-Collado, A.
- Davison, R.M.
Zeitschrift:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Datum der Publikation: 2022
Ausgabe: 66
Art: Artikel