Bienestar psicológico en mujeres jóvenes que trabajan en la industria del marketing promocionalel papel de los factores de la imagen corporal

  1. Nigel V. Marsh
  2. Ellen M. Nolan
  3. Celestino Rodríguez
Revista:
Revista iberoamericana de psicología y salud

ISSN: 2171-2069

Año de publicación: 2021

Volumen: 12

Número: 2

Páginas: 100-112

Tipo: Artículo

Otras publicaciones en: Revista iberoamericana de psicología y salud

Resumen

For young women working in some industries their judged physical attractiveness is directly related to their employment. This study investigated the role of objective physical status, societal influences on body image, and self-appraisals of personal appearance in determining the psychological well-being of young women employed in the promotional industry. Participants were 132 women (mean age = 22 years) with a Body Mass Index in healthy or underweight categories. Both depression and global self-esteem scores were in the normal range. The group reported high levels of stress and self-liking but low levels of anxiety and self-competence. The body image factors significantly predicted variance in anxiety, stress, self-competence, and self-liking. Appearance Evaluation and Appearance Orientation scores were the strongest predictors of psychological well-being. These results suggest that while social comparison can result in self-enhancement effects for those who have achieved the thin-ideal, maintaining such a physique results in ongoing stress and pressure.

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