Bienestar psicológico en mujeres jóvenes que trabajan en la industria del marketing promocionalel papel de los factores de la imagen corporal

  1. Nigel V. Marsh
  2. Ellen M. Nolan
  3. Celestino Rodríguez
Journal:
Revista iberoamericana de psicología y salud

ISSN: 2171-2069

Year of publication: 2021

Volume: 12

Issue: 2

Pages: 100-112

Type: Article

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More publications in: Revista iberoamericana de psicología y salud

Abstract

Para las mujeres jóvenes que trabajan en algunas industrias, su atractivo físico juzgado está directamente relacionado con su empleo. Este estudio investigó el papel del estado físico comprobando como se desarrollan las influencias sociales en la imagen corporal y las autoevaluaciones de la apariencia personal para determinar el bienestar psicológico de las mujeres jóvenes empleadas en la industria de la promoción. Las participantes fueron 132 mujeres (edad media = 22 años) con un Índice de Masa Corporal en categorías de salud o bajo peso. Tanto la depresión como las puntuaciones de autoestima global se encontraban en el rango normal. El grupo refirió altos niveles de estrés y autoestima pero bajos niveles de ansiedad y autocompetencia. Los factores de la imagen corporal predijeron significativamente la variación en la ansiedad, el estrés, la autocompetencia y el gusto por uno mismo. Los resultados de Evaluación de la Apariencia y Orientación de la Apariencia fueron los predictores más fuertes del bienestar psicológico. Estos resultados sugieren que mientras que la comparación social puede resultar en efectos de auto-mejoramiento para aquellos que han alcanzado el ideal de delgadez, mantener tal físico resulta en estrés y presión continuos.

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