The influence of customer relationship marketing strategies on supply chain relationships: The moderating effects of environmental uncertainty and competitive rivalry

  1. Sanzo, M.J.
  2. Vázquez, R.
Aldizkaria:
Journal of Business-to-Business Marketing

ISSN: 1051-712X,  1547-0628

Argitalpen urtea: 2011

Alea: 18

Zenbakia: 1

Orrialdeak: 50-82

Mota: Artikulua

DOI: 10.1080/10517121003717799 GOOGLE SCHOLAR
Datuen iturria: Scopus