The influence of customer relationship marketing strategies on supply chain relationships: The moderating effects of environmental uncertainty and competitive rivalry

  1. Sanzo, M.J.
  2. Vázquez, R.
Zeitschrift:
Journal of Business-to-Business Marketing

ISSN: 1051-712X,  1547-0628

Datum der Publikation: 2011

Ausgabe: 18

Nummer: 1

Seiten: 50-82

Art: Artikel

DOI: 10.1080/10517121003717799 GOOGLE SCHOLAR
Datenquelle: Scopus