Dependence as a moderator in the relationship between franchisors and franchisees: The case of services franchises

  1. Rodríguez, N.G.
  2. Pére, M.J.S.
  3. Gutiérrez, J.A.T.
Revue:
Journal of Marketing Channels

ISSN: 1046-669X 1540-7039

Année de publication: 2006

Volumen: 13

Número: 2

Pages: 3-27

Type: Révision

DOI: 10.1300/J049V13N02_02 GOOGLE SCHOLAR