Dependence as a moderator in the relationship between franchisors and franchisees: The case of services franchises

  1. Rodríguez, N.G.
  2. Pére, M.J.S.
  3. Gutiérrez, J.A.T.
Zeitschrift:
Journal of Marketing Channels

ISSN: 1046-669X,  1540-7039

Datum der Publikation: 2006

Ausgabe: 13

Nummer: 2

Seiten: 3-27

Art: Rezension

DOI: 10.1300/J049V13N02_02 GOOGLE SCHOLAR
Datenquelle: Scopus