Predictive segmentation in action: Using CHAID to segment loyalty card holders

  1. Galguera, L.
  2. Luna, D.
  3. Paz Méndez, M.
Revue:
International Journal of Market Research

ISSN: 1470-7853

Année de publication: 2006

Volumen: 48

Número: 4

Pages: 459-478

Type: Révision

GOOGLE SCHOLAR
La source de données: Scopus