Predictive segmentation in action: Using CHAID to segment loyalty card holders

  1. Galguera, L.
  2. Luna, D.
  3. Paz Méndez, M.
Journal:
International Journal of Market Research

ISSN: 1470-7853

Year of publication: 2006

Volume: 48

Issue: 4

Pages: 459-478

Type: Review

GOOGLE SCHOLAR
Data source: Scopus