Effects of exclusivity agreements on supplier’s control over marketing channels

  1. Iglesias, V.
  2. Trespalacios, J.A.
  3. Vázquez, R.
Revue:
Journal of Marketing Channels

ISSN: 1540-7039 1046-669X

Année de publication: 2000

Volumen: 7

Número: 4

Pages: 61-81

Type: Article

DOI: 10.1300/J049V07N04_04 GOOGLE SCHOLAR