La organización lingüística de la empresa multinacionalel español como lengua funcional

  1. Juan José Durán Herrera 1
  2. Cristina López Duarte 2
  3. Marta María Vidal Suárez 2
  1. 1 Universidad Autónoma de Madrid
    info

    Universidad Autónoma de Madrid

    Madrid, España

    ROR https://ror.org/01cby8j38

  2. 2 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

Zeitschrift:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Datum der Publikation: 2013

Ausgabe: 7

Nummer: 2

Seiten: 16-25

Art: Artikel

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Andere Publikationen in: GCG: revista de globalización, competitividad y gobernabilidad

Zusammenfassung

El presente trabajo tiene como objetivo realizar un análisis exploratorio del papel del idioma español como lengua funcional o “linking language” para las empresas multinacionales. A tal efecto, se lleva a cabo un análisis del diseño del sistema de comunicación en una empresa multinacional (selección de la/s lengua/s funcional/es, análisis de la amplitud e intensidad de las mismas), así como del incremento de costes que supone la coexistencia de varias lenguas funcionales. El estudio se completa con un análisis de naturaleza exploratoria realizado a partir de la información proporcionada al respecto por una serie de multinacionales españolas.

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Fuente de los datos: Dialnet