Escalas de medida del concepto de orientación al mercadorevisión crítica de su contenido y de sus propiedades psicométricas

  1. Álvarez González, Luis Ignacio
  2. Vázquez Casielles, Rodolfo
  3. Santos Vijande, María Leticia
Aldizkaria:
Esic market

ISSN: 0212-1867

Argitalpen urtea: 2005

Zenbakia: 120

Orrialdeak: 121-202

Mota: Artikulua

DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Esic market

Erreferentzia bibliografikoak

  • ÁLVAREZ, L.I.; SANTOS, M.L. and VÁZQUEZ, R. (2000): “Análisis Cultural y Operativo de la Orientación al Mercado: Efectos Moderadores en la Relación O.M.-Resultados”, Revista Española de Investigación de Marketing ESIC, Vol. 6 (1), pp. 7-41.
  • AMES, B.C. (1970): “Trappings vs. Substance in Industrial Marketing”, Harvard Business Review, Vol. 48 (4), pp. 93-102.
  • BECKER, J. and HOMBURG, C. (1999): “Market-Oriented Management: A System-Based Perspective”, Journal of Market Focused Management, Vol. 4, pp. 17-41.
  • BHUIAN, S.N. (1997): “Exploring Market Orientation in Banks: An Empirical Examination in Saudi Arabia”, Journal of Services Marketing, Vol. 11 (5), pp. 317-328.
  • BISP, S.H.; HARMSEN, H. and GRUNERT, K.G. (1996): “Improving Measurement of Market Orientation An Attitude/Activity based approach”, 25th EMAC Conference, pp. 75-87, Budapest.
  • CARUANA, A. (1999): “An Assessment of the Dimensions and the Stability of Items in the MARKOR Scale”, Marketing Intelligence & Planning, Vol. 17 (5), pp. 248-253.
  • CARUANA, A.; PITT, L.F. and MONEY, A.H. (1996): “An Assessment of the Dimensions and the Stability of Items in the Markor Scale”, en Eilson, E. and Hare, J.F. (eds.): Developments in Marketing Science. American of Marketing Science, p. 229, Phoenix.
  • DENG, S. AND DART, J. (1994): “Measuring Market Orientation: A Multi-factor, Multi-ítem Approach”, Journal of Marketing Management, Vol. 10, pp.725-742.
  • DESHPANDÉ, R. and FARLEY, J.U. (1996): “Understanding Market Orientation: A Prospectively Designed Meta-analysis of Three Market Orientation Scales”. Working Paper, 96-125, Marketing Science Institute.
  • DESHPANDÉ, R. and FARLEY, J.U. (1998): “Measuring Market Orientation: Generalization and Synthesis”, Journal of Market Focused Management, Vol. 2, pp. 213-232.
  • DESHPANDÉ, R., FARLEY, J.U. and WEBSTER, J. (1993): “Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, Vol. 57 (1), pp. 22-27.
  • DIAMANTOPOULOS, A. and HART, S. (1993): “Linking Market Orientation and Company Performance: Preliminary Evidence on Kohli and Jaworskis Framework”, Journal of Strategic Marketing, Vol. 1, pp. 93-121.
  • FARRELL, M.A. and OCZKOWSKI, E. (1997): “An Analysis of the MKTOR and MARKOR. Measures of Market Orientation: An Australian Perspective”, Marketing Bulletin, Vol. 8, pp. 30-40.
  • GABEL, T.G. (1995): “Market Orientation: Theoretical and Methodological Concerns”, American Marketing Association Summer Educators’ Conference, pp. 368-375.
  • GAUZENTE, C. (1999): “Comparing Market Orientation Scales: A Content Analysis”, Marketing Bulletin, Vol. 10, pp. 76-86.
  • GRAY, B.; MATEAR, S.; BOSHOFF, C. and MATHESON, P. (1998): “Developing a Better Measure of Market Orientation”, European Journal of Marketing, Vol. 32 (9/10), pp. 884-903.
  • HOOLEY, G.J.; LYNCH, J.E. and SHEPHERD, J. (1990): “The Marketing Concept: Putting the Theory into Practice”, European Journal of Marketing, Vol. 24 (9), pp. 7-24.
  • HULLAND, J. (1995): “Market Orientation and Market Learning System: An Environment Strategy Performance Perspective”, Working Paper, 95-09, Western Business School, London, Canada.
  • HURLEY, R.F. and HULT, G.T. (1998): “Innovation, Market Orientation and Organization Learning: An Integration and Empirical Examination”, Journal of Marketing, Vol. 62 (3), pp. 42-54.
  • KEITH, R.J. (1960): “The Marketing Revolution”, Journal of Marketing, Vol. 24 (1), pp. 35-38.
  • KOHLI, A.K. and JAWORSKI, B.J. (1990): “Market Orientation: The Construct, Research Propositions, and Managerial Implications”, Journal of Marketing, Vol. 54 (2), pp. 1-18.
  • KOHLI, A.K.; JAWORSKI, B.J. and KUMAR, A. (1993): “MARKOR: A Measure of Market Orientation”, Journal of Marketing Research, Vol. 30 (4), pp. 467-477.
  • KOTLER, P. (1977): “From Sales Obsession to Marketing Effectiveness”. Harvard Business Review, Vol. 56 (6), pp. 67-75.
  • LADO, N.; MAYDEY, A. and RIVERA, J. (1998): “Measuring Market Orientation in Several Populations: A Structural Equations Model”, European Journal of Marketing, Vol. 32 (1-2), pp. 23-39.
  • LAMBIN, J.J. (1996): “The Misunderstanding about Marketing”, CEMS Business Review, 1, pp. 37-56.
  • LANGERAK, F.; NOOTENBOOM, K. and VAN DER KNAAP, N. (1999): “Preliminary Findings on a Triad Measure of Market Orientation”, 28th EMAC Conference, Berlin.
  • LLONCH ANDREU, J. (1996): “¿Cómo Medir el Grado de Orientación al Mercado?”. ESIC Market, (julio-septiembre), pp. 59-79.
  • McNAMARA, C.P. (1972): “The Present Status of Marketing Concept”, Journal of Marketing, 36 (1), pp. 50-57.
  • NARVER, J.C. and SLATER, S.F. (1990): “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, Vol. 54 (4), pp. 20-35.
  • NARVER, J.C. and SLATER, S.F. (1998): “Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpandé and Farley”, Journal of Market Focused Management, Vol. 2, pp. 233-236.
  • NARVER, J.C.; SLATER, S.F. and TIETJE, B. (1998): “Creating a Market Orientation”, Journal of Market Focused Management, Vol. 2, pp. 241-255.
  • PELHAM, A.M. (1993): Mediating and Moderating Influences on the Relationship between Marketing Orientation and Performance, Thesis in Business Administration, The Pennsylvania State University.
  • PELHAM, A.M. (1997): “Market Orientation and Performance: The Moderating Effects of Product and Customer Differentiation”, Journal of Business and Industrial Marketing, Vol. 12 (5), pp. 276-296.
  • PELHAM, A.M. and WILSON, D.T. (1996): “A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance”, Journal of the Academy of Marketing Science, Vol. 24 (1), p. 27-43.
  • RIVERA CAMINO, J. (1995): “La Orientación al Mercado como Estrategia Competitiva”, Curso de Verano sobre la Orientación Empresarial al Mercado de la Universidad Jaume I, Castellón.
  • RUEKERT, R.W. (1992): “Developing a Market Orientation: An Organizational Strategy Perspective”, International Journal of Research in Marketing, Vol. 9, pp. 225-245.
  • SHAPIRO, B.P. (1988): “What the Hell is Market Oriented?”, Harvard Business Review, Vol. 66 (6), pp. 119-125.
  • SIGUAW, J.A. and DIAMANTOPOULOS, A. (1994): “The Market Orientation Measure: A Re-examination of Narver and Slater’s Scale”, en Park and Smith (eds.): Enhancing Knowledge Development in Marketing. American Marketing Association Winter Educator’s Conference, Vol. 5, pp. 150-151.
  • SIGUAW, J.A.; SIMPSON, P.M. and BAKER, T.L. (1998): “Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective”, Journal of Marketing, Vol. 62 (3), pp. 99-111.
  • VAN BRUGGEN, G.H. and SMIDTS, A. (1995): “The Assessment of Market Orientation: Evaluating the Measurement Instrument as a Tool for Management”, 24th EMAC Conference, pp. 2037-2043, París.
  • VERHEES, F. (1998): “Market Orientation, Product Innovation and Company Performance. The case of small independent companies”, 27th EMAC Conference, pp. 139-153, Stockholm.
  • WEBSTER, F.E. (1988): “The Rediscovery of the Marketing Concept”, Business Horizons, may-june, pp. 29-39.
Datuen iturria: Dialnet