Escalas de medida del concepto de orientación al mercadorevisión crítica de su contenido y de sus propiedades psicométricas

  1. Álvarez González, Luis Ignacio
  2. Vázquez Casielles, Rodolfo
  3. Santos Vijande, María Leticia
Zeitschrift:
Esic market

ISSN: 0212-1867

Datum der Publikation: 2005

Nummer: 120

Seiten: 121-202

Art: Artikel

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