Value-creating functions, satisfaction and loyalty in business markets: A categorical variable approach using a robust methodology under structural equation modeling

  1. Sánchez, J.A.L.
  2. Vijande, M.L.S.
  3. Gutiérrez, J.A.T.
Revue:
Quality and Quantity

ISSN: 0033-5177 1573-7845

Année de publication: 2012

Volumen: 46

Número: 3

Pages: 777-794

Type: Article

DOI: 10.1007/S11135-010-9413-X GOOGLE SCHOLAR