Intentionality attributions and humiliation: The impact on customer behavior
- Varela-Neira, C.
- Vázquez-Casielles, R.
- Iglesias, V.
ISSN: 0309-0566
Année de publication: 2014
Volumen: 48
Número: 5-6
Pages: 901-923
Type: Article
Revue:
European Journal of Marketing