Service recovery, satisfaction and behaviour intentions: Analysis of compensation and social comparison communication strategies
- Vázquez-Casielles, R.
- Iglesias, V.
- Varela-Neira, C.
ISSN: 0264-2069, 1743-9507
Année de publication: 2012
Volumen: 32
Número: 1
Pages: 83-103
Type: Article