Administración de Empresas
Departamento
![Foto de Arturo](/img/nophoto.png)
Arturo
Molina Collado
Publicaciones en las que colabora con Arturo Molina Collado (6)
2023
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
Current Psychology, Vol. 42, Núm. 15, pp. 12711-12727
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Unlocking the flow experience in apps: Fostering long-term adoption for sustainable healthcare systems
Psychology and Marketing, Vol. 40, Núm. 8, pp. 1556-1578
2022
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Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value
Journal of Retailing and Consumer Services, Vol. 66
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Motivations, self-congruity and restaurant innovativeness as antecedents of a creative-food tourism experience: the moderating effect of first-time and repeat tourists
British Food Journal, Vol. 124, Núm. 2, pp. 406-429
2021
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Key drivers of innovation capability in hotels: implications on performance
International Journal of Hospitality Management, Vol. 94
2018
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Language tourism: The drivers that determine destination choice intention among U.S. students
Tourism Management Perspectives, Vol. 27, pp. 125-135