RODOLFO
VAZQUEZ CASIELLES
Investigador/a
Universidad de Cantabria
Santander, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Cantabria (3)
2007
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Intra-brand differences in payment periods in marketing channels
International Journal of Research in Marketing, Vol. 24, Núm. 1, pp. 49-63
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The efficacy of alternative mechanisms in safeguarding specific investments from opportunism
Journal of Business and Industrial Marketing, Vol. 22, Núm. 7, pp. 498-507
2001
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Service quality in supermarket retailing: Identifying critical service experiences
Journal of Retailing and Consumer Services, Vol. 8, Núm. 1, pp. 1-14